There are many differing opinions on what exactly would be considered a “good” lead generation conversion rate. Some experts will tell you that 2-4% is average while others say that anything less than 5% is unacceptable. Some marketers have even made the claim that they have earned conversion rates in the 10-12% range.
After looking over data provided by WordStream, it seems as if the most popular opinion would be that 2-4% is average, 5% is a great result, and 10-12% will put you in the top 10% of all marketers in the industry.
But what can you do if your lead generation conversion rates are consistently in the average range of 2-4%? Let’s take a look at 5 tricks that can help you boost your rates and double, possibly even triple, your generated leads:
Have Something Valuable to Offer
At this point, most marketers have caught on to the fact that you need to be offering something of value to your customers, free of charge, to consistently generate leads. The best way to do this is to identify the problems that your target market face and develop ways that you can easily help them solve those problems.
Doing this will also help build trust through the lead generation process, which can expedite the process of achieving the overall goal; turning leads into paying customers.
Make It Simple
There are few things more frustrating to a consumer than being confused about what you’re offering or what needs to be done to receive your offer. Your landing page or form should be laid out in an easily understandable way. It should also feature a clear call-to-action that shows visitors exactly what they will be getting and exactly what they need to do to get it.
Test, Test, Test
Two of the main jobs of marketers have to do with testing and researching. You should always have multiple landing pages available to utilize so you can see for yourself exactly which one achieves the best results.
When testing, be sure that your tests are being done over a reasonable amount of time. Testing two different landing pages over a week long period will probably lead to results that are simply coincidence and not actually reliable statistics. Try each landing page for a month and see what type of conversion rates you are generating for each.
Remarket to Un-converted Consumers
If someone visits your website, it will more than likely not be on accident. Many times, bad timing may be the reason for a conversion not taking place. How do you get them to come back? By remarketing, of course.
Remarketing is a concept that has become extremely popular for modern digital marketers. WordStream provides a comprehensive guide on the best practices to follow for this process.
Focus Your Landing Pages
If you want to increase your conversation rates AND increase the quality of your generated leads, focus on your target market more. Focused landing page optimization can increase your conversion rates by a higher rate than just about any other method on its own.
In the end, it is important that you set a conversation rate goal, develop a strategy for achieving that goal, and then go forward while testing different methods to make it happen. No strategy is bulletproof, but utilizing these 5 simple tricks should help you cultivate an environment where 5-7% conversion rates are the new norm for your business.
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