Making informed decisions especially as a marketer requires you to determine how much hype is too much hype? No, seriously . . . This is a real question and a lot of people don’t give it enough thought. Hype can be good at times; but how much is too much? Let us explore this:
Hype – the typical marketer uses some hype when marketing. For example: “Finally You Can Put An END To Nagging Backpain!” this kind of “hype” seems to be ok and is not over the top.
More hype – Here we see that our marketing is filled with even more hype of questionable origin: “Finally You Can End Backpain FOREVER And Restore Your Youthful Energy In Just 24 Hours!” This is the kind of hype that could get you in trouble with the government if you can not substantiate your claims.
Super Duper Hype – This is so obvious that only room temperature I.Q. folks will believe it: Secret Alien Technology Puts An End To Backpain Forever With One Touch!” Even if this level of hype is somehow true, but an average person would typically never believe it, then we have arrived at the how much is too much hype place.
Other forms of hype can follow specific industries. For example, the internet marketing industry is filled with tales of people making millions of dollars a day. This is obviously absolute hyperbole and hype, yet stories still abound that everyone who starts an online business has found the Midas touch and money flows over them like an avalanche. Yeah, right.
It is absolutely critical that any claims that you make are substantiated with logic, proof, positive testimonials and believable hype that is typical of most successful marketers. Hype also has the ability to disrupt solid marketing plans because people often perceive exaggerations of reality first and then when they don’t experience these exaggerations in the product or service, they begin complaining and complaining.
Exaggerations can include ridiculous income claims that cannot be substantiated and product performance that is far below what the average person experiences.
Next is outright fraud that will eventually come back to bite the marketer using excess hype.
The Golden rule that should be followed is to always present your products and service in the best but most truthful light. Do not use excessive hype because people will read your sales material and come to a conclusion based on the things that are listed there.
The average person is much more savvy than you might imagine so in order to stand out today try NOT using excessive hype of any kind. Stick to the truth, use solid testimonials and proof that whatever product or service you are promoting actually lives up to everything that you are saying.
Always focus on delivering the best products and services and give people an experience that is actually better than they thought and you will never have a problem making informed decisions and knowing how much hype is just too much hype
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