This book is intended for entrepreneurs who have lots of ideas but … end up chasing their tails. You know who you are. Regardless of your age, regardless of how long you’ve been in business, if you seem to have a fire hydrant of ideas flowing through your head, it’s very easy to get distracted. You probably don’t need me to remind you of this fact. It seems that your mind is operating at 1000 miles per hour, and you only have so much time, effort and energy to devote to these ideas.
Not surprisingly, you end up pursuing one idea, and it turns cold, and you then turn around, and you pursue another idea, and this goes on and on and on. At the end of the process, you probably feel frustrated because after all that chasing and all that effort, you have very little to show for it. It turns out that a lot of those ideas aren’t so hot after all.
This book is also dedicated to people who brainstorm a lot but can’t make heads or tails of their brainstorm results. If you’re the type of person who is great at connecting the dots and making all sorts of random logical connections, it may seem like you are never at a loss for ideas. This may seem like a good thing, but if you actually try to implement any of these ideas, it may turn out that they’re incomplete. It may turn out that you have overlooked some sort of important detail, which can make or break the idea’s business success.
People who brainstorm a lot are definitely on the right track, but they require a tremendous amount of discipline for the products of their brainstorming sessions to have a good chance of succeeding. This is why it’s really important to develop key preliminary skills that would enable you to effectively brainstorm. Put simply, before you even sit down to come up with ideas, you employ certain ground rules that increase the likelihood that the results of your brainstorm sessions would be useful.
This book is also intended for people who need to think in a more organized and systematic way. If you’re having a tough time coming up with an organizing principle or basic principles that would help you think in a more organized way, this book can help you get the mental discipline and analytical rigor you need to quickly, efficiently and effectively identify business ideas, which have a higher likelihood of succeeding.Download on Amazon.com